Communications & Branding Strategies
€1,040.00
This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.
Course content
- Branding strategies: analysing and learning from branding strategies
- Integrated Marketing Communications: principles of communicating with your audience on different platforms
Course structure:
The module lasts 6 weeks and is divided into 3-4 phases. During each phase, you can decide when to prepare and review the content by working through the course material and tasks. There is usually one webinar in each phase, scheduled according to the students' time zones. These are the only fixed dates. Since the course is revised before it begins, the exact dates cannot be communicated beforehand. We calculate a weekly workload of 21 hours. Of course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
| is restricted access: | Yes |
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| Requirements - university entrance qualification: | Required |
| Requirements - one year of work experience: | Not required |
| Requirements Language: | English: TOEFL Internet (92 points); IELTS (Acad. Level 6.5 points); CAE/CPE (Level C1, Grade B); TOEIC (720 points listening/reading, 310 points speaking/writing); if necessary, individual examination. |
| Requirements Expertise: | None |
| Topic: | Business Administration & Economics, Culture, Management & Leadership |
| Format of course: | Online |
| Level: | Master |
| Course language: | English |
| Study programme |
Arts & Cultural Management
Go to study program website
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| Number of credit points / ECTS: | 5 |
| Workload Contact time (in hours): | 25 |
| Workload self-study time (in hours): | 100 |
| Examination: | In-class examination |
| Exam format: | Portfolio |
| Further exam format: | No further Exam |
| Qualifikationsziele |
Learning outcomes and competencies
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