Communications & Branding Strategies
€1,040.00
Currently 2 places available
Courses of this module
F9
Communications & Branding Strategies
First date
Wednesday, 10.05.2023 at 09:00 o'clock
→
Last date
Tuesday, 20.06.2023 at 23:59 o'clock
Product information "Communications & Branding Strategies"
This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.
Course content
- Branding strategies: analysing and learning from branding strategies
- Integrated Marketing Communications: principles of communicating with your audience on different platforms
- Exact examination periods in the syllabus
is restricted access: | Yes |
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Requirements - university entrance qualification: | Required |
Requirements - one year of work experience: | Not required |
Requirements Language: | English: TOEFL Internet (92 points); IELTS (Acad. Level 6.5 points); CAE/CPE (Level C1, Grade B); TOEIC (720 points listening/reading, 310 points speaking/writing); if necessary, individual examination. |
Requirements Expertise: | None |
Topic: | Business Administration & Economics, Culture, Management & Leadership |
Format of course: | Online |
Level: | Master |
Course language: | English |
Study programme: | Arts & Cultural Management |
Number of credit points / ECTS: | 5 |
Workload Contact time (in hours): | 25 |
Workload self-study time (in hours): | 100 |
Examination: | In-class examination |
Exam format: | Portfolio |
Further exam format: | No further Exam |
Qualifikationsziele |
Learning outcomes and competencies
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= Dates of this module
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= Dates with overlap
27
= Modules already selected
Please note: Dates subject to change