Communications & Branding Strategies


Participation Explanation of the participation options
Event period
Certificate programme

In the certificate programme, you take modules worth at least 15 credit points, you are enrolled as a student at Leuphana University of Lüneburg, you have access to all the university's resources, you take examinations and you receive the university certificate "PS Individuale" as your degree.

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Module studies

You complete the module studies with an examination and receive the specified credit points. These can be credited towards a Bachelor's or Master's degree. The modular study programme is interesting for you if you only want to book a single module. At the end, you will receive a certificate with a detailed list of your achievements.

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Module participation

Participation in the module takes place WITHOUT an examination. You do not receive any credit points. Credit points are important if you want to have them credited towards a Bachelor's or Master's degree. You will receive a certificate of attendance at the end of the module.

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Only 1 place available
Courses of this module
F9 Communications & Branding Strategies
Product information "Communications & Branding Strategies"

This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.

Course content

  • Branding strategies: analysing and learning from branding strategies
  • Integrated Marketing Communications: principles of communicating with your audience on different platforms

Course structure:

The module lasts 6 weeks and is divided into 3-4 phases. During each phase, you can decide when to prepare and review the content by working through the course material and tasks. There is usually one webinar in each phase, scheduled according to the students' time zones. These are the only fixed dates. Since the course is revised before it begins, the exact dates cannot be communicated beforehand. We calculate a weekly workload of 21 hours. Of course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.

is restricted access: Yes
Requirements - university entrance qualification: Required
Requirements - one year of work experience: Not required
Requirements Language: English: TOEFL Internet (92 points); IELTS (Acad. Level 6.5 points); CAE/CPE (Level C1, Grade B); TOEIC (720 points listening/reading, 310 points speaking/writing); if necessary, individual examination.
Requirements Expertise: None
Topic: Business Administration & Economics, Culture, Management & Leadership
Format of course: Online
Level: Master
Course language: English
Study programme
Arts & Cultural Management Go to study program website
Number of credit points / ECTS: 5
Workload Contact time (in hours): 25
Workload self-study time (in hours): 100
Examination: In-class examination
Exam format: Portfolio
Further exam format: No further Exam

Learning outcomes and competencies

  • Define the requirements for a holistic branding on both, analogue and digital, levels
  • Define and apply principles for the implementation of a Corporate Identity
  • Analyse branding strategies and the conditions for integrated marketing campaigns
  • Understand and explore the principles of digital communication
  • Develop own branding concepts and campaigns, using the approach of integrated marketing communications

21 = Dates of this module
21 = Dates with overlap
21 = Modules already selected
Please note: Dates subject to change