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Communications & Branding Strategies

Study Communication & Branding in modular studies
© Goethe-Institut/Moritz Peters

€1,040.00

Event period Explanation of the participation options
Participation
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Currently 2 places available
Courses of this module
F9 Communications & Branding Strategies
First date Wednesday, 10.05.2023 at 09:00 o'clock → Last date Tuesday, 20.06.2023 at 23:59 o'clock
Product information "Communications & Branding Strategies"

This module covers integrated communication and branding concepts at both a digital and analogue level. After completing this module, you will be familiar with the key principles for creating a corporate identity in integrated communication and will be able to develop your own campaigns on that basis.

Course content

  • Branding strategies: analysing and learning from branding strategies
  • Integrated Marketing Communications: principles of communicating with your audience on different platforms


- Exact examination periods in the syllabus


More information

is restricted access: Yes
Requirements - university entrance qualification: Required
Requirements - one year of work experience: Not required
Requirements Language: English: TOEFL Internet (92 points); IELTS (Acad. Level 6.5 points); CAE/CPE (Level C1, Grade B); TOEIC (720 points listening/reading, 310 points speaking/writing); if necessary, individual examination.
Requirements Expertise: None
Topic: Business Administration & Economics, Culture, Management & Leadership
Format of course: Online
Level: Master
Course language: English
Study programme: Arts & Cultural Management
Number of credit points / ECTS: 5
Workload Contact time (in hours): 25
Workload self-study time (in hours): 100
Examination: In-class examination
Exam format: Portfolio
Further exam format: No further Exam
Qualifikationsziele

Learning outcomes and competencies

  • Define the requirements for a holistic branding on both, analogue and digital, levels
  • Define and apply principles for the implementation of a Corporate Identity
  • Analyse branding strategies and the conditions for integrated marketing campaigns
  • Understand and explore the principles of digital communication
  • Develop own branding concepts and campaigns, using the approach of integrated marketing communications
27 = Dates of this module
27 = Dates with overlap
27 = Modules already selected
Please note: Dates subject to change