Further education in business administration and economics
Business management is the be-all and end-all for any size of company. In global competition, not only market innovations are in demand. Agile corporate management, marketing and new approaches in recruiting and HR are also key factors for successful entrepreneurial action. At Leuphana Professional School you will find a wide range of further education courses in the field of business administration. In our business administration continuing education modules, you will acquire business knowledge at university level and the latest state of research, while at the same time expanding your professional network.
Accounting, Finance, Fundraising
€1,040.00
Participation:
Event period:
Format of course
This module
takes an advanced look at financial planning within cultural organisations and
cultural projects. You will also learn to plan and run your own fundraising
campaigns.
Course
content
The
financial ecosystem in the artsPublic
fundingPrivate
fundingFinancial
management & accountingEarned
incomeCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Audience Development
€1,040.00
Participation:
Event period:
Format of course
This module
covers analysis and strategy development for a wide range of visitor groups.
You will learn to differentiate between and analyse relevant target groups for
cultural services, and will be familiar with the various levels at and ways in
which you can appeal to visitors when developing those services.
Course
content
The
discourse of audience development Understanding
the audience: motivations for, and barriers to, arts consumptionThe
limitations and the democratic dilemma of audience developmentCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Communications & Branding Strategies
€1,040.00
Participation:
Event period:
Format of course
This module
covers integrated communication and branding concepts at both a digital and
analogue level. After completing this module, you will be familiar with the key
principles for creating a corporate identity in integrated communication and
will be able to develop your own campaigns on that basis.
Course
content
Branding
strategies: analysing and learning from branding strategies Integrated
Marketing Communications: principles of communicating with your audience on
different platformsCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Culture & Cooperation
€1,040.00
Participation:
Event period:
Format of course
This module
explores global challenges in more depth and looks at the strategic option of
collaborations. After completing this module, you will be familiar with the
types and specific features of cultural partnerships at various different
levels and be able to integrate these into strategic concepts.
Course
content
What is
meant by ‘cooperation’? Theories of
cooperation, instrumentality and valueUnderstanding
cooperation and coopetitionIdentifying
partners This
module was developed and designed in close cooperation with the
Goethe-Institut.Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Culture & Digitality
€1,040.00
Participation:
Event period:
Format of course
In this
interdisciplinary module students reflect on the conditions and effects of
digital transformation processes on cultural production and reception. The
transformation of the role and relevance of cultural actors in the digital
condition will be addressed.
Course content
Develop a uniform understanding of the terms Deal with the basic technical concepts of the
digital and with concrete options, tools and modes of digitalityHow these can be applied and made beneficial in
the cultural sector? How can cultural players give sense in the
societal process of digital transformation?This
module was developed and designed in close cooperation with the
Goethe-Institut.Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Culture & Sustainability
€1,040.00
Participation:
Event period:
Format of course
In this
module, you will learn about the various forms of sustainable cultural
management at an economic, social and ecological level, and develop techniques
for implementing these models within cultural organisations and projects.
Course
content
Environmental
and social sustainability as well as the political framework for sustainabilityConcepts of
Culture and sustainable developmentPossible
roles of culture and the cultural sector in sustainable developmentThis
module was developed and designed in close cooperation with the
Goethe-Institut.Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Culture & Transformation
€1,040.00
Participation:
Event period:
Format of course
This module
introduces students to the current challenges of international cultural
management. You will learn to recognise and assess those challenges.
Globalisation, digitisation and the role of cultural management and cultural
managers in society are some of the key issues addressed.
Course
content
What is
transformation (for you)? What does
transformation mean for your work?How to deal
with transformation?Your role
in transformation processes and final reflection This
module was developed and designed in close cooperation with the
Goethe-Institut.Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Developing Cultural Organizations
€1,040.00
Participation:
Event period:
Format of course
This module
teaches you in the first part the basics of entrepreneurship and how to control
change processes in organisations. In the second part you will apply this to a
specific project, drawing up a strategic plan or concept for innovation.
Course
content
How can we
best explain change within arts and cultural organization? What are
the tools and tactics people use to get their ideas heard and made into
reality? Where do
change projects run into trouble and what are the innovative and creative ways
of making change last?
Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
International Law & Cultural Policies
€1,040.00
Participation:
Event period:
Format of course
This module
will familiarise you with the fundamental cultural policy environment and
framework from an international perspective. You will also learn about current
media law, data protection and copyright requirements in both an analogue and
digital (international) environment.
Course
content
Introduction
to international organisations and cultural policiesKey
concepts of international cultural policyPrinciples
of copyright and intellectual propertyCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Methods for Analyzing Markets & Building Strategies
€1,040.00
Participation:
Event period:
Format of course
This module
introduces you to the field of strategic management. You will learn about
current market and resource analysis processes and how to use strategic
management techniques in cultural organisations and to work with existing
markets.
Course
content
Analysis of
the macro-external and micro-external environment, an organisation’s internal
situation, SWOT analysisHow to
conceive programme-market strategies in the cultural sector, evaluation of
strategic alternatives, strategy choiceCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Organizational Performance Management
€1,870.00
Participation:
Event period:
Format of course
Dieses
Modul vermittelt Kenntnisse über grundlegende Elemente und Fähigkeiten der strategischen Unternehmensführung.
Dabei werden alle Elemente von Wertschöpfungs-
und Zielsetzungsprozessen in Unternehmen thematisiert. Sie lernen,
strategische Unternehmensführung und strategiebetriebene Unternehmenssteuerung
in wechselnden Umsetzungsphasen kompetent zu bewerten. Verschiedene Elemente
und Instrumente der strategischen Produktions-
und Distributionssteuerung sowie der strategischen Zielplanung und
-kontrolle werden vermittelt. Zudem erhalten Sie strategische Impulse zu den
Performance-Aspekten von digitalen
Organisationen und Organisationen im digitalen Wandel.
Participation, Diversity & Empowerment
€1,040.00
Participation:
Event period:
Format of course
This module
explores the societal role of cultural management in more depth and in terms of
participative approaches. You will learn to implement participative models
within and outside cultural organisations, to create opportunities for visitor
and staff input and to contribute to community-building processes.
Course
content
Key
terminology and concepts of participation, empowerment and diversityCase
studies on participatory/community arts/co-creation ProjectsCultural
equity and how to achieve creative justiceThis
module was developed and designed in close cooperation with the
Goethe-Institut.Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Qualitative & Quantitative Methods
€1,040.00
Participation:
Event period:
Format of course
This module
will teach you the most important aspects of a range of data collection
methods, for example for visitor research, and will prepare you for developing
and implementing your own research concepts and evaluating their findings.
Course
content
Logic and
principles of empirical social researchApproaches,
methods and instruments in empirical social researchData
collection in quantitative and qualitative researchData
preparation and analysis in quantitative and qualitative researchCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Theories of Art Production and Organisations
€1,040.00
Participation:
Event period:
Format of course
This module
explores the environment and framework for the production of cultural goods. It
provides an overview of current theories. You will also analyse the role of
cultural organisations within their broad network in society, in politics and
on the market.
Course
content
Sociology
of the arts and Art Organisations: organisational theory and analysis Production
of cultural goods, value chains and constraintsCultural
Ecologies: preservation, citizenship and network connectivity
Course structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Theories of Arts Consumption / Reception / Experience
€1,040.00
Participation:
Event period:
Format of course
This module
looks at the conditions affecting, forms of and developments in the consumption
of cultural goods and services. You will learn to evaluate these factors in the
light of transformational social processes in particular. You will also gain an
insight into the expectations and behaviour of a wide range of visitor groups.
Course
content
Introduction
to key terms and conceptsArts
consumers and marketing Prosumption
and the arts experienceTransformational
social processes and the artsCourse structure:The module lasts 6 weeks and is divided into 3-4 phases. During each phase,
you can decide when to prepare and review the content by working through the
course material and tasks. There is usually one webinar in each phase,
scheduled according to the students' time zones. These are the only fixed
dates. Since the course is revised before it begins, the exact dates cannot be
communicated beforehand. We calculate a weekly workload of 21 hours. Of
course, this may vary depending on personal circumstances. The portfolio exam must be handed in at the end of the course.
Is further education in business administration not the right thing for you after all, or do you want to broaden your business perspective to include other topics? Then take a look at our other continuing education categories. If you have any questions or uncertainties, we will be happy to advise you.